ESSENTIAL POSITION FUNCTIONS

Social Media

• Manage social media campaigns and daily activities with the appointed agency.
• Implement and manage social media programs, including daily posts and updates.
• Engage in online advocacy, community outreach, and promotions.
• Collaborate with other marketing team members.
• Implement comprehensive social media strategies to increase visibility, membership, and traffic.
• Provide feedback from social media monitoring to relevant departments for action.
• Ensure consistent digital marketing application on internal and external platforms.

PR & Media

• Support the Marcomm Manager in PR and media-related tasks.
• Event/Campaign Communications
• Assist in planning and executing communication plans for major marketing campaigns, including social media and PR.
• Prepare event briefing materials for top management, including campaign fact sheets, event run-downs, and scripts.
• Collaborate with Marketing to promote retailers' brands, products, events, and campaigns.
• Create or adapt promotional materials for social media and digital distribution.

Internal Communications

• Liaise with other units to gather and distribute information on pre-outlet and opening announcements.
• Draft messaging for internal management on announcements and campaign updates.
• Coordinate with Marketing A&P for retailer promo updates and upload to social media platforms.
• Support the Manager in managing the Commercial Dashboard and information.

Wayfinding

• Lead wayfinding exercises for commercial marketing as required, in collaboration with various units.    

Key Challenges

• Driving Engagement and Visibility
• Measuring ROI of Communication Strategies.
• Budget Allocation and Management
• Content Creation and Management
• Staying Updated with Digital Trends
• Crisis Management
• Collaborating Across Departments
• Training and Development
• Resource Allocation and Management   

Skills

• Strong understanding of customer and market dynamics and requirements. 
• Ability to generate new and creative idea for events, promotions and campaigns.
• Strong organizational skills, good time management, and interpersonal skills, highly discipline with team-player mentality and attitude.
• Pleasant and friendly disposition, good project management, negotiation and creative-solving skills. Possess initiative and ability to think independently.

Relevant Industries

External

• 5 years of experience in senior marketing communications, specializing in social media and public relations in multi-retail outlet environment / marketing events and shopping campaigns.      

Unique Requirement

• Possess strong business acumen, strategic and creative thinking, able to develop growth strategy, time management and planning skills and able to work under pressure and independently.      

Education

External      

• Degree preferably with specialization  in Marketing/ Advertising/ Mass Communications/ Business Management/ Business Admin or equivalent